All But Gift Certificates

New for 2025

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-rel...

SIZE DIAMETER WIDTH WEIGHT ROD WEIGHT MAX LINE BACKING CAPACITY -7+ 3.97" 1.13" 5.25 oz 6.7.8 WF8 180 yds 20# -9+ 4.11" 1.23" 6.10 oz 8.9....

SPARE SPOOL ONLY  Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machi...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer....

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. ...

Light-year. The distance traveled by light in a single year; the time it takes for design to evolve to a next step. What can be said about larger ...

The ultimate hybrid.  A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix S is t...

The ultimate hybrid.  A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix S is t...

The ultimate hybrid.  A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix S is t...

A reel hot rod. A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter signific...

**Please allow up to 7 days processing time.  Stock on hand is limited. Legends never die.  A "purist" insists on adherence to traditional rules ...